Blog
Practical screen-printing & DTF know-how from Matt Marcotte — halftones, ink, hoodie printing, color separation, shop operations, and conversations with the industry.
June 17, 2026
How to Get Clean, Automated Reports Out of Printavo (Without the Monday Spreadsheet)
If your week starts with exporting the same Printavo report and hand-massaging it into a spreadsheet, there's a better way — and it doesn't require ripping out your shop software. The KPIs that matter, the API, and reports that build themselves…
June 14, 2026
How I Actually Use AI to Run My Print Shop (Real Workflows, Not Hype)
Every conference panel wants to tell you AI will change the print industry — few say what that actually looks like on a Tuesday. Here are six real ways I use AI to run a screen-print & DTF business…
July 30, 2019
Matt Marcotte Answers 5 Big Screen-Printing Questions
When thinking about some of the BIG questions in screen printing, there are too many to count and answer, but these are some of the more recent ones…
July 30, 2019
Screen Printed Heat Transfers for Hats
Screen-printed transfers for hats are something that I think all shops could benefit from doing. Very few shops print directly to hats anymore. Some use…
April 17, 2019
5 Expensive Mistakes Screen Printing Shops Make and How to Fix Them
I’ve worked with print shops across the midwest since 2014, and in high-volume contract shops for a decade before that. The primary struggles at every shop…
February 24, 2019
Cross Training & Industry Trends - Matt Marcotte - PrintHustlers Conf 2018
I was lucky enough to be invited to be a keynote speaker at the 2nd annual Print Hustlers Conference in 2018. I spoke a lot about why I enjoy the challenges…
February 14, 2019
Building a Culture of Accountability in Your Print Shop (Part 2)
In Part 1 of Managing Screen Printers , we discussed why a culture of accountability is so important for your screen printing shop. Now that you understand…
February 1, 2019
Building a Culture of Accountability in Your Print Shop (Part 1)
Creating a culture of accountability - Your biggest customer calls: “I can’t use any of these shirts. They’re all wrong. You’re going to replace them or I’m…
January 10, 2019
Where to Start with Water-Based Inks
So many screen printing shops have a hard time working with water based inks. It's not that water based inks are difficult. It's that most shops don't know…
December 28, 2018
Utilize the "Slow Season" to help maximize your Busy Season!
Utilize the "Slow Season" to Help Maximize your Busy Season! The dreaded industry-wide slow down has landed. The mad rush before Christmas lasted a bit…
December 5, 2018
The Trick to Achieving Proper Halftones
** Halftones are achievable for anyone at any level of experience! Don't feel intimidated. It all starts with knowing the steps to achieve them. I am a…
December 3, 2018
Make the Most out of Your Virtual Mock-ups
Running a screen printing shop is full of fun and interesting challenges. Working with tight deadlines and art can be a nightmare for some. Working toward a…
October 7, 2018
The End of the Epson 1430
Using an Epson 1400 or 1430 for Film output? Over the last 7 years, Artisan Epson 1400 and 1430 presses have become the Go-to film output solution for most…
October 5, 2018
SWEATER WEATHER: Tricks for Better Hoodie Printing
** October already? Well, aside from the insane speed in which summer seemed to come and go, hoodie and sweater printing time is here! Anyone who has printed…
September 25, 2018
Shop Talk with Jim Piko, CEO of Marathon Sportswear
Marathon Sportswear started in 1980 from a garage. They started with a manual and continued to print while raising a family of 8. Today, they have 10 autos…
September 25, 2018
[Shop Talk] Matt Marcotte With Joe Weingart From Madd Science Print Lab
Bruce from Printavo was kind enough to let me embark on a shop talk with people I felt have a story that can be echoed across the decorated apparel industry.…
September 2, 2018
COLOR SEPERATION: The Different Processes
taken from my contribution to printwear magazines online articles found here The first fact that came to mind when breaking down color separations:…
September 1, 2018
The Challenges of Screen Printing Nylon
Taken from my contribution to printer magazine online found here If you have ever tried printing on nylon, you understand the challenges. If you haven't...oh…
August 31, 2018
COMMON INK CHALLENGES
I was lucky enough to get to do another online article for Printwear Magazine. Check out the article Here . or read it here on my new blog. Different…
January 26, 2018
Common mistakes new screen printers make
taken from my contribution to Printwear magazine online found here “I'm going to change the game!” is one of the most common things I hear from new screen…