Brand assets · marcotte.ink/brand
Marcotte.ink
Everything you need to put Matt Marcotte on a stage, a podcast, a sponsor deck or a trade-show banner, and get it right the first time. Logos, colors, type, photos and bio, all in one place.
Logo
One wordmark, six color treatments. The orange dot is the only accent in the mark and never changes. Use SVG wherever you can (web, print, signage); PNGs are 2400px wide for decks and social.
Clear space & minimum size
Keep clear space around the wordmark equal to the height of the letter M on all sides. Never set the wordmark narrower than 120px on screen or 1 inch in print; below that, use the monogram.
The wordmark is custom lettering, supplied as artwork. It is not a font. If you need the name in running text, write it as Marcotte.ink (capital M, lowercase ink).
Do
- Use the cream-on-black primary whenever the layout allows
- Keep the dot orange in every full-color version
- Place the transparent version on a photo only where the contrast stays clean
- Scale proportionally, from the SVG when possible
Don't
- Stretch, skew, rotate or add effects (shadows, outlines, gradients)
- Recolor the letters or the dot to match someone else's palette
- Retype the name in another typeface or rebuild the mark
- Crop the ".INK" off or use "MARCOTTE" alone
Color
Three colors do all the work. Ink and paper carry the layout; the orange appears once, small, where you want the eye to land. If it shows up more than once on a page it stops working.
- HEX
- #141313
- RGB
- 20, 19, 19
- CMYK
- 0, 5, 5, 92
Backgrounds, body text on cream, the monogram field.
- HEX
- #F6F1E7
- RGB
- 246, 241, 231
- CMYK
- 0, 2, 6, 4
Type on ink, light page backgrounds, the wordmark letters.
- HEX
- #D96B3E
- RGB
- 217, 107, 62
- CMYK
- 0, 51, 71, 15
The dot, one rule line, one button, one highlighted word. That's it.
Cards and panels on an ink page.
Captions, labels, secondary text, hairlines.
Hover and pressed states of orange elements.
Website UI accent only.
Website UI accent only.
Website UI accent only.
The cyan, magenta and yellow trio is the marcotte.ink website's "pressroom" accent set. It lives on the site's buttons, links and the registration-mark favicon, never on the wordmark. CMYK values are conversions for reference; for press and garment work, match to the hex on a calibrated screen and proof.
Typography
Three roles, the same three faces marcotte.ink runs on. A tall, loud face for names and headlines, a clean sans for everything you read, and a mono for numbers, labels and code. All three are free on Google Fonts.
Display
Matt
Marcotte
Anton · Regular
Always uppercase
Line-height 0.9–1.0
Headlines, names, big numbers
Body
Helping print shops work smarter.
Inter · 400 / 500 / 600 / 700
Sentence case
16–18px body, 1.5–1.7 line-height
Paragraphs, UI, taglines
Mono
312-854-9804
Space Mono · 400 / 700
Uppercase labels, +0.12em tracking
Phone numbers, hex codes, data
Eyebrows and captions
Photos
Current approved headshot and the one-page contact sheet. Please don't crop into the face, mirror the image, or apply filters. Square crop is already done.
Bio
Copy-ready. Use the short version for podcast show notes and event listings, the long one for programs and press. Title line for slides: Matt Marcotte · Marcotte.ink.
Short · 40 words
Matt Marcotte is a screen printer, operator and educator helping print shops work smarter. He runs Sound & Fury Print outside Chicago, builds AI and automation tools for the decorated apparel industry, and works as a fractional COO for growing shops.
Long · 95 words
Matt Marcotte is a screen printer, operator and educator based in Chicago. He owns Sound & Fury Print in Warrenville, Illinois, and uses it as a working lab for the systems he teaches. Through Marcotte LLC he serves as a fractional COO for print shops, building the dashboards, SOPs and automations that take owners out of the daily grind. He is the founder of ScreenPrint GPT, a set of free AI tools for decorators, and leads go-to-market education at Inktavo, the company behind Printavo, InkSoft and OrderMyGear. He speaks and writes on AI, automation and modern shop operations.